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As anyone who comes here soon discovers, Louisville is one of the most uniquely authentic destinations on the planet. Welcome to Bourbon City?.
Yes, Bourbon is a spirit that comes in a glass, but it’s also a spirit that defines our culture and compassion, our arts and parks, our creative energy. It’s this kind of spirit that helped created Louisville itself - a city that combines heritage with innovation, authenticity with originality, quirkiness with friendliness in a way that’s completely unique to our region.
We’re an entirely different type of Southern. From boundary pushing twists on Southern cuisine that have made us one of the “10 Best New Food Cities” in America to our one and only Urban Bourbon Experience?, featuring the world’s only, city-wide trail filled with award-winning micro-distilleries, exhibits and craft cocktail destinations celebrating America’s only native spirit. And speaking of ONLY…you’ll want to see the home of the Kentucky Derby at legendary Churchill Downs, the iconic Louisville Slugger Museum & Factory, and the Muhammad Ali Center in the Greatest’s hometown. And that’s just your first day here.
In fact, you may love Louisville so much, you’ll want to move here.
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Personalized Travel Planning
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Bourbon City's Black Heritage
See experiences and attractions honoring the impact and influence of Black culture on Louisville.Learn More
Can't Miss Experiences
With a booming bourbon renaissance, iconic attractions, world-class hotels & venues and a renowned culinary scene, Louisville is an experience like no other city.Learn More